Abstract:
Recently, Dove's official flagship store released an advertising video, the content is "Share Dove's colorful gift box with an ambiguous partner while your boyfriend is away."その後、ダブ氏は緊急声明を発表して謝罪した。 Based on the negative impact of this incident, the official operations team of miHoYo's love mobile game "Undecided Event Book" recently issued a statement and decided to terminate the joint cooperation with Dove.
The operation team of "Undecided Event Book" pointed out the reason in the statement: "As of now, the Dove brand's handling of this incident has not been widely recognized by the public and player groups. We attach great importance to this incident and contacted the partner as soon as possible after the incident, hoping that the other party can give a reasonable explanation and propose clear rectifications and solutions. However, it is very regrettable that after many rounds of discussions, the two parties ultimately failed to reach an agreement on how to handle this incident. "
The operation team emphasized: "The "Undecided Event Book" project team always hopes to present positive and healthy game content to players. The values presented in this incident are contrary to our consistent philosophy. After careful evaluation, we finally decided to stop the joint cooperation with Dove. Thank you for your supervision and feedback. In the future, we will continue to focus on your experience and live up to your love and trust."
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